People
Joyce Serido
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Professor emeritus
I am interested in financial behavior as a bidirectional and unfolding family process. Specifically, I study how families communicate and interact about finances and how these processes affect financial behavior.

Recent News
"How parents can find the right time to cut the financial cord with their children," Star Tribune
"Rethinking single-family living: Roommates pay bills, build community," The Washington Post
"Talking relationship finance with U of M," Grand Rapids Herald Review
"What is a credit card?" Million Bazillion program, Marketplace, APM
"Building a better understanding of personal finances," Wadena Pioneer Journal
"Financial literacy leads to informed decisions," Litchfield Independent Review via crowrivermedia.com
"U prof talks about getting young people thinking about finances," St. Peter Herald, via SouthernMinn.com
"Understanding financial literacy," WXOW
"Talking financial literacy," UMN News
"The value of reviewing," The Editor's In podcast
"How much do we owe in student debt? How did we get here?" WCCO-TV
"How to Stop Your Teen's Financial Stress before it Starts," ThriveGlobal.com
"Experts Weigh in on current job trends," Zippia.com
"Enrollment in graduate school could rise after the COVID-19 recession," Minnesota Daily
"Who benefits from suspension of loan payments and interest?" Minnesota Daily
"Andrew Yang says teaching people financial literacy ‘is very difficult if they don’t have money’." MarketWatch
"Talking family finance with...", UMN News
"How can young people get better with money?" MPR News with Angela Davis
"Ask the Expert," WalletHub
"Setting your teenager up for financial success," KARE-11 News
"The trait that determines whether you're good with money," The Cut, New York magazine
Teaching and Learning
As an Extension Specialist, my teaching focuses on connecting research and practice to engage individuals, communities, state. and national organizations in addressing pressing issues facing families. From this perspective, my teaching occurs outside the traditional classroom. My teaching goal is to provide families with access to research-based resources on financial capability.
I collaborate with Extension Educators and Community Partners, to empower youth and their families to make more informed financial choices, particularly regarding academic achievement and financing higher education.
Honors and Awards
2013 Professional Achievement Award presented by the Council of Alumni and Friends of the Norton School of Family and Consumer Sciences, University of Arizona
2011 American Council of Consumer Interests Poster Award: Do past financial knowledge and positive behaviors portend change or continuity among young adults during economic crisis?